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Checkout

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System and Method for providing a Streamlined Checkout Process
U.S. Patent #8,676,660
Once a purchaser has proceeded through a check out experience with an online retail system, the settings established during that checkout experience will be applied to future checkout experiences by that purchaser. By capturing and thereafter using checkout settings in this manner, a purchaser can proceed from a shopping cart directly to a checkout review page with the checkout review page being pre-populated with such prior established settings. Furthermore, the methodology allows the purchaser to have a virtually unlimited number of goods in their shopping cart and to have multiple different types of order fulfillment options (e.g., shipping, store pickup, delivery to an organization, etc.) automatically established for those goods.

Streamlining Checkout

Fantastic Results

Intellectual Property that Converts

Sears' mygofer brand was established to sell Kmart consumables to customers that did not shop in the brick and mortar locations.  This was accomplished by selling the concept of time through home delivery, and pioneering buy online pickup at store (which later became Sears Ready in 5).  To create an experience that valued customers time from first touch, both the shopping experience and checkout needed to be streamlined.  The "Mother of All Checkout Projects"(MOACP) redesigned checkout with legal and tech to introduce the smart prepopulation of known attributes and financial selections, reducing the total number of steps (clicks) from eight to three. A big win for Sears, a Huge win for customers.

THE ROLE

Director of Product Management,

Analytics & Digital Marketing

Sears Holdings

Organization: Online Business Unit

Teams Managed: Product Management, Analytics, Digital Marketing (mygofer)

Tools: DemDex, Site Catalyst, Trade Desk, Epsilon "R", Tableau, Microstrategy

SDLC: Waterfall then Adapted Agile

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