Product Management Examples

Time Warner Cable / Charter Communications

• Responsive Redesign of timewarnercable.com

• White space homepage redesign

• cross sell carousel development (generic 3 different sized carousels to leverage cross site)

• Self Service Cable box provisioning

• Billpay online

• Contract customization online

• LiveChat implementation

• Smartagent ai based chat implementation (Q&A no live body)

• FAQ personalization based on audience segment

• social lens for tv guide - “What is trending that is on right now” in social media (twitter) based on fcc acceptable locality (county/region)

• enhanced credit check (streamlined) in checkout

• AEM (CMS – old cq5) integration with AAM (DMP – Audience Manager) for quick hit <24 hr personalization

• AAM RFP and Implementation

• AAM integration with Target

• Dynamic Component Development for AEM (CMS)

 

 

Sears.com / mygofer.com

• mygofer.com launch

• Recipe Center (list based shopping) **Patent with US** - feature that enabled purchase of a project composed of multiple materials (think making lasagna or building a shed) with one click

• Streamlined checkout (2 click) **Patent with US** - smart prepopulation of data and recommended checkout options based on historical regression and customer propensity.  Net increase in checkout conversion (bottom funnel) 27%

• Deal of the day – (create your own / multiple choice)

• Deal of the day 2 – included an upgrade to sell/track clearance-bargainbin inventory (individual store level)

• Perfect order and fill % (what % of the time do we get it 100% right from first touch marketing channel to 2 weeks post delivery) – included automated reporting and tableau interface

• national marketplace design & launch (sears.com)

• national marketplace seller portal (analytics, new item add, automated tips/suggestions, dynamic pricing)

• competitive Inventory ingestion (Cii) - competitor data collection and analysis including price and assortment scrape on batch job

• AMS system – assortment management system that analyzed instore, dart, marketplace inventories and product, compared vs. competitor analysis (above), and provided

• kmart pharmacy launch

• Online script transfer

• online new script order / in store pickup

• Pharmacy home delivery

• SYWR Local – Shop your way rewards local mobile application – integrated with national marketplace and leveraging location features, alerts customers of nearby deals from partners

• budget tool – based off of the original mint model, allowed import of financial institution data and cross refernced vs. internal customer sales to identify sears family purchases as % of spend categories.  Informed customer segment development.

• category by category and next best product purchase – developed methodology, wrote requirements and managed tool development to identify pattern of purchase, including trip#, necessary to predispose customer for higher margin purchases (by category)

  • Example: We wanted to increase kmart pharmacy scripts and transfers and learned what pattern of purchase was necessary for each of our personas to increase the propensity (trust factor) to have an rx script filled.

• carousel recommendation (product) on homepage based on category by category/nbp

• Ready in 5, buy online pickup at store

• home delivery – sears.com/mygofer.com

 

 

DEEP DIVE EXAMPLE: CITIBANK

Company:  Citibank

Timeframe: 2000-2001

Project: c2it.com

Role: Front End Lead/IT Product Management

• Defined requirements, built wireframes, Assembled team (50% internal, 25% external (new) 25% Contractor) Managed HTML/JSP/Java/c++ resources

• Developed enhancement and new feature roadmap based on business need, market analysis and data insights

Org: IT

Approach: Waterfall

Stakeholders: UX, Middleware, Backend, Business Sponsors (global payments / marketing)

Results:

Design and launch of Citi’s first P2P service prior to paypal preeminance, c2it.com.

• International Payment modules based on usaid/non-usaid transfers

• P2P 1-1 transfer module

• Multi-Party payment pooling/collection module to enable customers to collect for a common goal (example childs soccer team, paying for check etc)

• Web analytics implementation, setup, configuration and complex metric design via webtrends

• $25m in USAID transfers, $2m domestic