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DMP/CDP Administration,

New Analytic Approaches,

Flexible Frameworks that Work

One of the sheer unbridled beauties of working in Digital, is that you can truly say everyday brings something different.  Throughout my product career I have been afforded wonderful opportunities to learn and grow in new areas - from Analytics, to Optimization A/B, to DMP and CDP Administration, and even in establishing new analytic frameworks to measure business health.  From Assortment Management systems that leverage competitor sites to Perfect Experience Analytic frameworks that measure the whole story from UX to Logistics, to Centricity Engines personalizing digital content based on pattern of life analysis - I play more than one position on the field, whatever it takes to the move the business.

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Digital Management, Process, Execution

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THE ROLE

Digital Product Management

Sears, TWC, Starwood, Digitas, Cybba

Organization: Multiple

Teams Managed: Product Management, Optimization, DMP, Front End Development, Business Analysis

Tools: AAM, AEM/CQ5, Target, Site Catalyst, Trade Desk, Epsilon Niche Third Party Data

SDLC: Waterfall, Adapted Agile, Agile

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