Senior Digital Strategist (Product Management)

Cybba | Boston, MA

​2019-2020

 

• Develop SaaS business strategy for digital marketing, leveraging existing software investments - competitive landscape analysis  - and internal skill evaluation.​​

• Define Roadmap and Tactical projects to support business strategy.

• Introduce, train and mentor on Agile SDLC

• Write Epics, mentor and grow new Scrum teams to define MVPs and aid in story development.

• Lead and Drive Projects, in accordance with roadmap, to execution and eventual external sales inclusion.

• Document existing and future SaaS offerings based on new business strategy (Repetitive Purchase Journies predicated on Personalization, ID Resolution and CDP based targeting)

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• Created Holiday Readiness and Q4 sales approach with 16 enhanced and 8 net new promotion and discovery based capabilities.

• Vendor Management (Liveramp, Samsung, Moblty, WickedReports), RFP and Negotiation on toolset – full stack – partnership

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• Monthly Revolving Revenue up 2.2X in 4 months

• Martech Package mix now accounts for 65% of revenue (vs 80% 4mo ago)

• SMS output for Triggers launched (3 clients in 48 hours)

• Cybba.com Redesign launched (traffic up 47% in 45 days on 10% increase in marketing spend)

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VP Group Director

GroupeConnect (Digitas) | Boston, MA

2017 – 2019

 

Led cross functional team (50+) responsible for product management, analytics (multichannel), and DMP/Personalization Initiatives for multiple lines of business for Bank of America (Merrill, Edge, BoA Consumer, Enterprise, US Trust Better Money Habits). 

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Director of Product & eCommerce

Charter Communications / Time Warner Cable | Herndon, Va

2013 – 2016

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Director of Product Management

Sears Holdings | Hoffman Estates, IL

2009 – 2013

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Lead cross functional teams responsible for product management, analytics (multichannel), and CRM-CEM marketing/promotions.  Grew revenue from 1.2mm to 6mm YOY while maintaining 18% margin rate during period of brand awareness and new customer acquisition.  Established Data driven group think through execution and evolution.  Intel Property Development (2 approved U.S. Patents – Streamlined Checkout and List Based Shopping)

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Product Manager / Business Intelligence & Creative

Starwood Vacation Ownership | Orlando, FL

2006-2009

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Responsible for Analytics and Business Intelligence with a keen focus on Web Analytics and Conceptual ROI modeling through online campaign lifecycles. Responsible for defining, driving and leading capability and redesign projects and programs through full software development lifecycle.

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Front End Development Leader /

Sr. Production Support Manager IT / 

Citibank | Jacksonville, FL

2000 – 2006

Responsible for leading the Front End Development and Production support teams (Design, HTML, JSP, JAVA) for both the c2it.com project (p2p money transfer) as well as accountonline.com