When a nationally known radar detector company needed more sales of a recently released product, the tactical became the strategic. Leveraging identity resolution and cross device identification,  in conjunction with python based data analysis, the project requirements became an standard agency approach for a new audience extension SaaS product.  Agency partnerships with LiveRamp and TruSignal were established and managed to support future growth of the new revenue stream.  Most importantly, the initial radar detector client was quite pleased with the results.